Yes, I’m 21 years or older. One example that comes to mind is during my internship at LaunchNotes. While my main role focused on post-sales support, I noticed a gap in how we were tracking onboarding success across enterprise clients — we had inconsistent data and no clear indicators for when an account was truly “activated.” Even though it wasn’t part of my core responsibilities, I took the initiative to design a standardized onboarding tracker in Google Sheets, incorporating client milestones, feedback flags, and a live status dashboard. I collaborated with both the Customer Success and Product teams to align on key signals of activation. This tool not only improved internal alignment but also helped reduce onboarding timelines by over 20%. What motivated me was seeing how a small systems improvement could have a big downstream impact — and it gave me confidence in my ability to contribute strategically, not just operationally.

Yes — during my time as Chief of Staff at Lean Social, I worked on marketing campaigns around mental health and digital fatigue. We wanted to promote screen-free connection without sounding preachy or dismissive of how students actually live. To get it right, I led a listening campaign — gathering feedback from students across different backgrounds about their relationship with social media. We avoided clichés and instead leaned into shared experiences like feeling overwhelmed during finals or doom-scrolling late at night. The final campaign used real student voices, self-deprecating humor, and soft pastel visuals to say: “Hey, you’re not alone — and here's something better.” It resonated because we led with empathy, not assumptions. That experience taught me the power of nuance and how to translate culturally sensitive insights into messaging that feels real — something I’d carry into New Brew’s brand voice.

I’d start by grounding the campaign in New Brew’s core value prop: a functional, non-alcoholic beverage that offers a feeling — not just a flavor. From there, I'd build a campaign across three layers:

1. Narrative: Craft a storytelling arc around ritual over routine — positioning New Brew as the go-to drink for unwinding without the side effects of alcohol. I'd tap into moments like "post-work decompression," "Sunday reset," or "socializing sober-curious."

2. Channels: Paid: Run PPC campaigns targeting “non-alcoholic alternatives,” “natural stress relief,” and “functional seltzer” with strong CTAs. Organic social: Partner with creators to share UGC and TikToks that show how it feels to drink New Brew — think POVs, lo-fi “day-in-the-life” content, and memeable relaxation moments. SEO/Content: Publish blog posts on wellness, sobriety trends, and adaptogens to drive discoverability and brand trust.

3. Community + Culture: Identify emerging wellness podcasts, sober festivals, or artists that align with New Brew’s vibe — not just big names, but micro-communities where authentic adoption can spark organic growth. Throughout, I’d test, iterate, and double down on what performs — treating every channel like a living feedback loop.