Each month, I’d share Vita Coco through a mix of TikToks, Instagram Reels, and Stories that feel natural to student life—day-in-the-life videos, post-workout hydration clips, study-day resets, and quick “what’s in my bag” moments featuring Vita Coco. I’d also use Stories for polls, quick reactions, and real-time event coverage to keep it interactive and authentic.On campus, I’d activate Vita Coco at club meetings, campus events, and student organization gatherings—especially wellness-focused clubs, cultural orgs, career events, and social meetups. I’d also tap into Greek life, intramural sports teams, and fitness spaces as natural touchpoints for hydration and recovery. Pairing product with moments students already care about would make Vita Coco feel like a genuine part of everyday campus life, not just an ad.

My favorite Vita Coco product is the Original Coconut Water. I usually incorporate it into my routine after workouts or long days when I need a clean, refreshing reset—it’s my go-to for hydration without anything heavy or artificial. I also use it in smoothies or just keep it on hand between classes/work to stay energized and feeling balanced.

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