She/Her
Neva
I’m passionate about marketing, innovation, and customer experience, where I get to combine creativity with strategy.
About Me
Gothenburg, Sweden
Interests
Interview Questions
Glamir App
Marketing Director
How can you interact with a page's audience to build community?
Some of the ways I would build a Community on Social Media:
Engage in Comments & DMs: Respond to comments and DMs to foster connections.
Run Q&A Sessions & Polls: Use live Q&As and polls to encourage interaction and gather feedback.
Encourage User-Generated Content (UGC): Repost customer content and run challenges to boost engagement.
Share Behind-the-Scenes: Show the human side of the brand to make it more relatable.
Create Interactive Content: Use quizzes, games, and open-ended questions to get followers involved.
Show Appreciation: Feature loyal followers and thank your community publicly.
Collaborate with Influencers: Partner with influencers or brand ambassadors to expand reach.
Be Consistent & Authentic: Maintain a consistent voice and handle feedback professionally.
Glamir App
Marketing Director
What makes a brand's page approachable to you?
A brand’s page feels approachable to me when it feels authentic and relatable. I look for the use of use of consistent, high-quality visuals and messaging that aligns with the target audience’s values.
Engaging directly with followers and the community, responding to comments, and creating interactive content like polls or Q&A sessions makes the brand feel more personal and connected to us as the audience.
The most important aspect to me for a brand to have is when they are able to maintain a friendly, conversational tone while also being informative and approachable.
Glamir App
Marketing Director
How do you stay updated with the latest beauty trends and how would you incorporate them into your content creation?
I always aim to stay updated with the latest beauty trends by:
Regularly following beauty influencer's newest looks (both from more popular and unknown accounts), subscribing and reading industry blogs while watching beauty-related accounts on platforms like Instagram and TikTok.
I also attend webinars, watch YouTube tutorials, join and interact with beauty communities, subscribe to newsletters from beauty brands and trends forecasting agencies.
When incorporate these trends into my content creation. I blend them with the brand’s unique voice while intruducing new formats (like the trending challenges or tutorials) to it. For example; If a hot, new makeup style goes viral, I would create a post demostrating how to use the Glamir app to try out the style in a way that suits your features, making you look like a goddess.
My goal is always to create content that feels fresh, on-trend, relatable, and visually appealing while still aligning with Glamir AI´s values and objectives.