Her campus and Rsa

If I were running Groovy Coffee’s TikTok for a week, I’d focus on content that feels fun, relatable, and community-driven rather than overly promotional. I’d post a mix of behind-the-scenes clips, like drink-making or barista POVs, along with short, trend-based videos using popular sounds or formats adapted to the brand. I’d also highlight customer moments—quick interviews, reactions to trying a drink, or “day in the life” style clips—to make the brand feel social and approachable. This mix would help Groovy feel authentic on the platform while encouraging engagement and repeat views.

I would focus on creating an in-person event that feels social, fun, and genuinely useful to students. Partnering with existing campus organizations, influencers, or popular social groups would help spread interest. At the event, I’d highlight Groovy through interactive elements, such as demos, giveaways, or activities that encourage students to try the platform with their friends. Leading up to the event, I’d build buzz through word of mouth, Instagram stories, group chats, and student org pages rather than formal ads. By incorporating Groovy into a shared campus experience, students would be more likely to get excited and naturally discuss it.