I have hands-on experience managing social media campaigns and working directly with content creators through both campus roles and brand-facing internships. At Styl, I helped lead student outreach by partnering with sororities and campus organizations to drive app engagement — a strategy that ultimately contributed to the app’s acquisition. I worked closely with micro-creators on campus, coordinated messaging, and tracked performance to understand what types of content resonated most. I’ve also supported influencer targeting and research through my product and marketing work, where I analyzed audience profiles, content styles, and engagement trends to help determine which creators were the best strategic fit for a brand. Across these experiences, I’ve learned how to identify high-potential creators, maintain organized communication, and track campaign effectiveness, all while ensuring creators feel supported and excited to participate.

To recruit and engage 50 student influencers on my campus, I would take a targeted and community-driven approach. I’d start by identifying students who are already creating content across TikTok, Instagram, and Snapchat by scanning popular campus hashtags, student-run pages, and niche communities like athletics, Greek life, multicultural orgs, and club teams. I’d also leverage my own network—sororities, campus orgs, and group chats—to circulate a simple interest form and get warm referrals, which is usually the fastest way to find creators who are open to partnerships.

To promote an app on campus, I’d take a community-based and experiential approach. At Duke, I’d leverage BC Plaza, which is one of the busiest areas on campus, by setting up interactive pop-ups or demo tables where students can quickly learn about the app and download it on the spot. I’d also use my connection to Greek life, especially sororities and student organizations, to create word-of-mouth momentum and competitions among sororities and fraternities. I’ve done something similar before with Styl, where I collaborated with sororities to drive engagement through social media and in-person events, which were efforts that ultimately contributed to the app’s acquisition. Combining social credibility with a visible on-campus presence creates both curiosity and trust, which are key to driving downloads and sustained use.