To reach students effectively, I would focus on meeting them where they already are. At Duke, that means communities like sororities, student clubs, and campus organizations that already have strong peer-to-peer influence. I’d collaborate with sorority leadership to host small, engaging events or giveaways that integrate naturally into their existing programming. I’d also use word-of-mouth marketing and social media campaigns tailored to their interests, highlighting convenience, student discounts, or unique experiences that resonate with campus life.

Duke Dancing Devils – Varsity Student Athlete

Alpha Phi Sorority, Beta Nu Chapter – Member

Technify – Product Manager (student-led tech organization)

Styl – Product Manager (startup/product experience)

Duke UNICEF Chapter – Vice President of Finance

Duke Technology Scholars (DTech) – Scholar

At Duke, BC Plaza is one of the most high-traffic and social areas on campus, and it’s where students naturally gather between classes. I’d leverage that by hosting interactive pop-up events there, like giveaways or quick demos showing Uber One’s benefits, for example, saving on late-night rides or food delivery during exam weeks. Pairing this with QR codes for easy sign-ups and a social media push featuring Duke-specific perks or student ambassadors would create buzz and drive conversions through authentic, on-campus engagement.