My approach is to look at feedback and analytics as opportunities to grow. I review engagement data like watch time, comments, and saves to see what resonates most with my audience. Then I adjust my content style, timing, or storytelling based on those insights. I also listen to audience feedback directly and test new ideas while keeping what already works, so each piece of content gets stronger over time.

When I get a creative brief, I make it feel authentic by adding my own voice and personal experience. I focus on telling the story in a way that feels natural to me, not too scripted. I also think about how I would genuinely use or react to the product in real life, so the content feels honest and relatable to the audience.

My process for creating hooks starts with understanding what my audience cares about most. I try to open with something surprising, relatable, or emotional in the first few seconds — like a bold statement, a question, or a quick transformation. I also study trending sounds and formats on TikTok to see what catches attention, then adapt them to my own style so the content feels original and real.