One relevant way that Peacock can show up on my campus is by partnering with various film creation and tv oriented clubs and students at the University of Michigan. This could be through organizing a campus short film contest that promotes student submissions. This sort of event creates engagement with the Peacock brand and with effective marketing and social effects will reach a large number of students. This along with having giveaways and on-site activations on Michigan athletic game days would allow Peacock to be relevant to a whole different type of student. Students on campus here are invested in their sports and creating a positive relationship between Peacock and Michigan athletics will play a huge factor in Peacock being able to be relevant on campus.