Interview Questions
Daytrip Beverages
TikTok Intern

Provide any examples of Content you've created
N/A
Daytrip Beverages
TikTok Intern

Are you 21 years or older?
Yes, I am 22.
Daytrip Beverages
TikTok Intern

What strategies would you employ to increase engagement on TikTok for a beverage brand?
To increase engagement on TikTok for a beverage brand, I would leverage trending audio and challenges, creating content that aligns with viral trends while incorporating the beverage in a fun and natural way. Encouraging user-generated content through hashtag challenges or inviting followers to share creative recipes or unique ways to enjoy the drink would help build a strong community. Collaborating with influencers who resonate with the target audience would amplify reach and credibility, while behind-the-scenes content showcasing the brand story, sourcing, or sustainability could foster a deeper connection with followers. Additionally, utilizing TikTok’s interactive features like polls, Q&A, and quizzes would drive direct engagement, and mixing educational content with entertainment, such as cocktail recipes or fun facts, could capture attention. Lastly, prioritizing high-quality visuals and ensuring the content is aesthetically pleasing and shareable is key to keeping the brand authentic and eye-catching on the platform.