Holding an event with free samples would be very effective- UMD has outdoor areas near the dorms and dining halls that are hubs of activity so setting a stall there would work!

I think that most brands aren't able to target their audience in all factors. For example, brands may be able to target a certain category of products to the correct target audience, but in the wrong price range. Personally, I feel that this is an issue for me because the products that I see on instagram are ones that I am interested in but are out of my price range; however, I feel that Tiktok has done a better job of targeting products I want and am in the price range of. Other factors include the prominence of a brand (some people prefer a small subset of brand names while others don't have much , preference), influencers/ celebrities who use a certain product, the background of the company and products (many people look for businesses owned by a minority group or products made for their specific group). I feel that most platforms aren't able to hit all factors in their target audience and that is something that needs to be improved in content strategy.