I used to manage the social media accounts of BNY, an organization based in my home city that encourages GenZ to take active part in their local civic administration. I helped organize a successful Instagram Live where teens and young adults could ask local politicians questions about their policies. I also designed various social media posts aimed at spreading civic awareness.

A visually appealing brand identity is a brand's language and personality. I would first understand the brand's goal and purpose as well as their target audience. This information is crucial when deciding the visual aesthetic. I would then experiment with various assets, colors and typefaces until one combination strikes as the new face of a brand.

Easily, the most interesting celebrity brand news story that I read this month was of Hailey Bieber's new Rhode Beauty Lip Gloss holder phone case. It steps quite out of the expectations that one holds for a celebrity skin and beauty brand. I personally think that while this unconventional product is great when it comes to publicity, it isn't necessary and it is only going to promote excessive consumerism. It is a bit impractical as an everyday phone case and looks weird without the lip gloss in it. Overall, it's just another brand gimmick that people will buy into because of the faces that sell it.