After understanding the exact target audience it caters to, I will segment exactly that audience and find the common factors between the same. In case of most tech startups, they can be best advertised through tech communities and tech clubs in universities, as university students try to get their hands on most technology. Then move our way up from university students to corporate firms by bringing the attention of the corporate officials in offline tech summits, web3 meet-ups and so on. So, this breaks our procedure into 3 simple steps: 1) understand and segment target audience 2) bring target audience’s attention on to our product 3) spread the word about product’s amazing user experience within communities using induced word of mouth The above steps will automatically make the product grow in the market.