I primarily use Instagram and don't have much of a personal following, however I believe my personal experience of 2 years internship in high school at an Ai study tool company I believe will be more than beneficial in helping the brand achieve more visibility and consumers in India.

As mentioned earlier I plan to follow a authentic and organic marketing approach by integrate the app into a lifestyle through study with me videos and clips focusing on my use of the app throughout the duration of marketing along with other study related content and tips leading to more brand loyalty and trust to try the app.

I've previously helped manage the social media of a budding Ai study tool startup in the Indian market, which has helped me in understanding the requirements of Indian students with regards to Ai study tools and how to skillfully market them to the target demographic and being a student myself I am aware of the features students would prefer showcased when looking for Ai tools. Additionally, I observe market trends with extreme tenacity and am aware of which trends make the marketing seem in-authentic and fake and the type of marketing that can make the app seem genuinely loved and authentic.

Moreover, I plan to start a study focused channel and market the app without blatantly advertising it but rather seamlessly integrate it with my Instagram account and my study routine with sparse mentions of the app to build genuine curiosity, interest and trust for the app among the target audience.