I’d focus on trends that feel authentic and relatable, like ‘day in the life’ or behind-the-scenes content, showing how LBJ Magnum operates and the people behind it. I’d also use trending audio or short story-style videos that highlight the brand’s vibe, while keeping everything genuine and consistent with our identity.

I keep social content engaging by making it feel real and relatable. Instead of just promoting something, I try to tell a story or show the human side — like sharing behind-the-scenes moments, personal takeaways, or highlighting real people in the community. I pay attention to what my audience connects with, whether that’s humor, quick tips, or student experiences, and build around that. Staying authentic means using my own voice, not over-editing, and posting things I genuinely care about — because people can always tell when it’s real.

I try to engage prospects by focusing on genuine conversation instead of a sales pitch. I start by learning what matters to them — their goals, challenges, or interests — and then connect that to what I’m representing. Whether it’s through social media, events, or one-on-one messages, I keep my tone conversational and relatable. I also use storytelling and real experiences to make things feel more personal and less like a script. Consistency, active listening, and following up with value (like resources or opportunities) help keep those connections strong.