There's a local restaurant near my campus called Louie's Original that features a playful and bright branding, making it a staple of local campus cuisine for a college full of artsy students. It's subtly alluding itself to old-timey diners while blending seamlessly with modern design sensibilities.

Not specifically, but analyzing charts and graphs to look for trends in sales might not be a reliable indicator for long-term growth, considering Fazit only reached profitability last year. Looking towards inspiration from older brands and the analytics around what customers are looking for in beauty products.

There's always a strong emphasis on understanding the customer's first impressions around selecting products, but something often overlooked is the repeat customer's interaction with the brand, since that gets treated like an already secure market.