Interview Questions
My Wellnest Consulting
Social Media Content Manager

How do you define and measure success for a social media account?
Success isn’t just about going viral, it’s about building connection and consistency. I measure success through engagement rate (likes, comments, shares, saves), growth in loyal followers, and whether the content drives action — like clicks, DMs, or sales. I also pay close attention to retention: are people coming back for more? When content starts sparking conversation or getting shared organically, that’s when I know the strategy is working.
My Wellnest Consulting
Social Media Content Manager

Can you walk us through a successful social media campaign you've managed in the past?
This would be my first and I’m so ready for it!
My Wellnest Consulting
Social Media Content Manager

How do you stay updated on the latest social media trends and incorporate them into content strategies?
I stay updated by being active on TikTok and Instagram daily, not just as a creator, but as a viewer. I pay close attention to trending audios, viral hooks, and what people are commenting on. I also follow creators and pages that break down trends in real-time. Once I see a trend rising, I brainstorm how to adapt it to my niche with my own twist. Whether that’s humor, storytelling, or aesthetic visuals. For me, timing and relatability are everything when jumping on trends.