I do not have any experience in that matter, however I am eager to learn as I am a communications major with knowledge of social media apps and new and emerging trends on platforms like TikTok and Instagram. Would love to be given a chance to learn and implement those learnings!

I would lean into what the consumers say about the product, how they interact with the candle, and how it fits into their aesthetic. Immediately I think of the holiday season where people are getting ready to prepare for the new year, and by doing so make a mood board of how they want their new year to look. People might set up snacks, cozy up, and light a candle to start the process so they’re in a good head space, and also a space that smells good!