Interview Questions
Sousa
Social Media Specialist for Wellness Drink

How do you think about the difference between content that builds a brand vs. content that drives a purchase?
Content that builds a brand focuses on storytelling, values, and emotional connection to create long-term trust, while content that drives purchase is more direct, highlighting benefits, offers, and clear calls-to-action. Platforms like Instagram and TikTok can be used for both, but the intent and messaging differ.
Sousa
Social Media Specialist for Wellness Drink

If you had to create one piece of content for Sousa this week, what would it be and why?
I’d create a short transformation-style reel on Instagram showing real results and quick benefits of Sousa, because relatable, results-driven content grabs attention and builds trust fast.
Sousa
Social Media Specialist for Wellness Drink

How would you increase engagement for a new Supplement brand on social media?
Share results-based content, collaborate with influencers, run challenges, and engage actively on Instagram and TikTok.








