I wouldn’t promise a specific number without knowing current performance data, but I’m confident I could help move the company closer to that goal. My focus would be on testing content ideas, learning quickly from the data, and improving what already works. By consistently optimizing content, targeting, and messaging based on results, I’d aim to contribute to steady, scalable growth over time rather than short-term spikes.

I prioritize metrics that show how effectively a campaign is driving real results. For growth campaigns, that means focusing on cost per signup, conversion rate, and how many users move from visiting the site to becoming paid users. I also look at engagement and click-through rates to understand which content is performing well and where users might be dropping off. These metrics help guide small changes that improve overall performance.

I would focus on creating social content that clearly shows the value of the product and encourages users to take the next step. This could include short videos that explain how Muse-Sick works, highlight key features, or show real use cases. I’d test different types of content, captions, and calls to action to see what drives the most signups, then double down on what performs best. I would also retarget users who engaged with content but didn’t sign up, and work to make the signup process as simple and clear as possible.