The best platforms for promoting video content right now are TikTok, Instagram Reels, and YouTube Shorts because they’re built for short-form, high-engagement content. TikTok is the most effective for reaching Gen Z and younger audiences since it thrives on trends and discoverability through its For You page. Instagram Reels is great for tapping into an existing community and building brand loyalty while still reaching new people through Explore. YouTube Shorts offers access to a massive global audience and connects short-form content with long-form, which is perfect for keeping viewers engaged across different formats. Together, these platforms give a brand the widest reach and strongest engagement potential.

To increase engagement , I would focus on three key strategies: relatability, trends, and community. First, I’d create content that shows how easy and fun it is to edit with CapCut, using real-life scenarios—like turning everyday clips into polished, viral-ready videos. Second, I’d tap into trending sounds, challenges, and editing styles so the app feels relevant and part of the cultural conversation. Finally, I’d encourage community interaction by inviting followers to recreate edits, share their own CapCut projects, or duet/stitch my videos. This combination of educational ‘how-to’ content, entertaining trend-based clips, and user participation would keep people engaged and excited to use CapCut.

To create engaging content for U.S. middle and high school students, I would keep the videos short, relatable, and fun, while still highlighting Brainly’s value. I’d use trending sounds, memes, and challenges that students are already engaging with, but adapt them to show how Brainly helps with real problems like homework stress, test prep, or study hacks. Humor and relatability are key at that age, so I’d focus on content that feels authentic—like quick skits, student POVs, or before/after homework scenarios. I’d also ask interactive questions in captions or comments to spark conversations, making Brainly feel like part of their daily school life, not just an app.