I personally LOVE The Ordinary and their branding. They have utilized social media by using influencers on tiktok to help make their products go viral such as the craze with their AHA and BHA mask. I also love that they are a cruelty free and vegan brand that stands with their values. They advocate for natural beauty, no matter what you look like, and I find that very inspiring in the age of social media where many companies look to tell their consumers how they can change. The Ordinary tells their consumers how they can enhance their beauty and have the healthiest skin possible. Their packaging and social medias share the same clean white aesthetic which I find to be classic and timeless no matter what trends are arising online.