For me I mostly gravitate towards, lifestyle content, travel content, unboxing videos, product reviews, and most of all food!

love learning a new recipe or finding new recipe spots

firstly through targeted selection by researching influencers that align with the brands values and audience and then going ahead to analyze engagement rates and check the influencers past brand collaborations and content quality.

For outreach to these influencers would be personalized and then explaining why they have been chosen with a well set media kit and product information upon acceptance or before

Maintaining high quality packaging of products to show brands standards with a personal note as well

And for follow through, keep a list of all influencers and the products gifted, and ensure delivery timeline is clear, and also like a gentle follow up to ease into relationship building

the key to this influencer collaboration is to treat it as a relationship building rather than a transactional one, these genuine connections most times lead to long term results

By using brand specific colours to maintain consistency across content, and also maintaining consistent fonts, messaging style and tone of voice and lastly ensuring that the messages we put out aligns with your brand values