First, I would make short and fun tech videos. These would be quick 15-second clips that explain complex topics in simple ways. I would use bold text, fast cuts, and relatable examples to keep viewers interested. Next, I would use popular trends and memes. If a certain sound or challenge is trending, I would find a way to connect it to Thetawave. For example, I could compare old tech to new innovations using a popular audio clip. I would also involve the audience with interactive content. This could include polls, duets, and “This or That” tech debates. I might even create “Ask Thetawave” Q&A videos where followers can ask their tech questions. More engagement means TikTok will show our content to more people. Finally, I would show some personality. People like brands that feel relatable. I would introduce a tech expert, the founder, or a friendly team member to build trust and connect with the audience.

If Hyperlist gave me full creative freedom for a campaign, I’d go beyond just explaining the app—I’d do my best to make it viral, relatable, and engaging.

Let me explain. First, it hooks viewers in the first three seconds. TikTok users scroll quickly, so we start with a common problem. We show a stressed college student feeling overwhelmed. This instantly catches their eye. Next, we use visual storytelling. Rather than just listing features, the video demonstrates how Hyperlist works. It uses quick transitions and visuals of a phone screen. It also shows a satisfying moment when tasks are completed. Third, the message is simple and clear. In just 15 seconds, it explains what Hyperlist does. It tells why it’s helpful and how it can improve life. This information is easy to follow. Fourth, it appeals to emotions and practicality. College students understand stress and deadlines. We show a chaotic scene first, then a calm and organized life. This creates a strong emotional connection. Lastly, there is a strong call to action. We end with “College life? Handled. Try Hyperlist today!” This phrase is catchy and encourages viewers to take action.