I mainly use Canva for most marketing assets because it’s fast, intuitive, and great for creating cohesive social media content, presentations, and brand materials efficiently. For more detailed or precise work, I use tools like Adobe Illustrator and Photoshop when I need more control and refinement. I also use Procreate to create more organic and original designs, since I enjoy drawing and adding a more personal, customized touch to my work allowing me to go beyond templates and develop unique visuals that truly reflect a brand’s identity.

I’ve worked on a mix of branding, social media, and presentation design, especially for my own makeup business and academic projects. I’ve created visual identities, Instagram content, promotional materials, and polished Canva presentations, focusing on clean aesthetics, strong storytelling, and designs that actually communicate strategy.