She/Her/Hers
Natalie
Marketing professional who enjoys using data to make decisions that move businesses forward.
Marketing professional who enjoys using data to make decisions that move businesses forward.
Endorsements
Campus professional
About Me
University of Delaware
Hospitality and Tourism Management, Marketing
Class of 2020
Philadelphia, PA, USA
Interests
Women's health
Social media
Email marketing
Interview Questions
Countless.ai
Growth Strategist
Our product enables e-commerce brands to personalize their website (images + text) to every visitor. What would you imagine are some different ways to segment visitors that a brand may want to use to personalize, and why?
One way to segment visitors would be by age/age range. This is absolutely a way brands should segment visitors because what Gen Z wants to see is much different than Gen X.
Another way to segment might be by geographic location. For example, you might want to market a more coastal feel to people in the northeast, whereas you might focus on creating a western vibe for people in the south.
fide
Product Testing
What are important considerations for you when reviewing a product?
It is important for me to consider if I would use the product, if I have any bias towards the product, if there are any pain points while using the product and if I have any ideas on how to improve the product.
Acceso Community
Engagement & Social Strategy Lead
What's the most important part of building a brand's digital strategy and community online?
The most important part of building a brand's digital strategy and community online is to have clear and consistent messaging.