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As a social media manager for my university club, Her Campus at SJSU, I would collaborate with my organization to host a ColourPop integrated event like self-care night or finals week pick me up. One fun idea is a ColourPop "Easter egg hunt" style where there is eggs containing mini products, discounts, etc. spread around campus. It would encourage participation and excitement about the brand. Off campus I would extend sampling through content driven moments like at local student hangouts and encourage recipients to post on their social media making sampling a more interactive experience.

I would engage my audience by making ColourPop feel like a natural part of student life. I will do this by integrating it into my daily routines like getting ready for class, study sessions, or a night out to make my content feel more relatable and genuine. By pairing ColourPop with a softer visual aesthetic, I will make my content feel more natural rather than overly promotional turning viewers into participants who also feel confident in using and purchasing the products themselves.