When I was a part of AAF at UIUC, I joined an agency that provided advertising services to local clients, and I served as the Account Manager. During my time in that role, our client was another student who had her own acai bowl business. Like any other student, she was busy with school, her job, and her social life. While understandable, this became a problem because it would take her up to a week to respond to emails. This happened for weeks until I eventually had to communicate the importance of responding in a timely manner. So that not only did she get what she needed from my team, but so that my team could also produce some work for her, which was the whole point of them joining AAF, to build their portfolio.

I like to stay organized with tools like Notion and Google Calendar when managing multiple clients. In order to determine what to prioritize I look at factors such as deadlines and how long a task will take me to finish.

I have worked with brands like Steve Madden and Youthforia to create UGC content for them. I have also been the Social Media Intern for the Charles H. Sandage Department of Advertising from May 2023 until May 2025.