I would use my previous experience with Instagram post creation at my internship with a start up app called College Sauce. I would plan out posts that highlight Liv's best features. Furthermore, I enjoy going on hikes with my friends. The location of my school in Santa Barbara provides a plethora of places to capture beautiful content on these hikes. I would utilize Liv Wanderlustly products on these hikes and capture candid content of the products in action.

In the past I was a content creator for a wellness app called Callie. In that position I made two Tik Tok videos a day to promote the usage of this app. However, I wouldn't just talk about how they should download the app, I would make a trendy video, like a day in my life, and incorporate how I use the app daily. This sparker people to talk in my comment section about the app that I was using. This successfully increased usage of the app. I believe the format I used for that successful campaign would work well for this position as well.

I first look at the audience for which I am creating content. In this case, it would be teens and adults how have social media. I would make sure that through the video I was able to communicate that they should buy this perfume. I would do that by making a video where I talk about how I received the most compliments I've ever gotten after wearing this perfume on a night out. I would appeal to their needs to make them truly want this perfume from REEF.