When creating content for a food based business like San Diablo Churros, I focus on making the visuals irresistible and the experience relatable. I highlight the product’s texture, flavor, and indulgence through close up shots, slow motion bites, and mouthwatering POV angles, paired with upbeat or trending music. I also craft short, story driven content for example, showing friends sharing churros at a campus hangout, a mini “behind-the-scenes” of making the churros, or playful reactions to tasting the spiciest options. By combining authenticity, humor, and sensory appeal, the content entertains, engages, and encourages viewers to not just watch but crave and visit San Diablo Churros.

My idea is to create a fun, interactive campus series called “FRUGA Truth or Flavor” where my friends and I walk around campus, picking two FRUGA flavors each, with each flavor tied to a funny or “spicy” question. The challenge is that they have to drink the flavor first and then answer the question or complete a small dare, capturing their raw, authentic reactions on camera. We would use quick cuts, energetic text overlays, and trending music to make the content snappy and highly shareable. By including other students and showing real, relatable moments of laughter, surprise, and chaos, the content would feel organic, humorous, and memorable, while highlighting FRUGA in a way that encourages engagement and viral potential on social media.

A typical weekend for me usually starts with hanging out with friends at football games in the fall, grabbing coffee at a local café, and strolling around campus. We spend time relaxing at friends’ dorms, and then at night we like to go out around campus and enjoy the evening together.