I would lead sampling efforts by creating interactive pop-ups at high-traffic campus locations such as student centers, residence halls, Greek life events, and campus fairs. I would host quick “Get Ready With Me” or touch-up stations before major events like homecoming, step shows, and formals, allowing students to try products on the spot. To boost engagement, I would include QR codes for discounts, social media challenges, and giveaways, encouraging students to share their looks and tag the brand for added visibility.

As a member of the National Council of Negro Women (NCNW), I would engage my audience by promoting ColourPop through inclusive, community-focused initiatives. I would collaborate with sororities and other campus organizations to host beauty pop-ups, self-care events, and social media challenges that highlight ColourPop’s diverse, affordable products. By creating authentic content, such as tutorials, product reviews, and giveaways, I would expand campus engagement while emphasizing confidence, creativity, and self-expression.

I love ColourPop because it makes high-quality makeup accessible without sacrificing creativity or inclusivity. The brand consistently stays on trend while still offering a wide range of shades and products that work for different skin tones and styles. ColourPop allows people to express themselves confidently through makeup, whether they’re going for something natural or bold, and I really appreciate how fun, innovative, and relatable the brand feels.