I have a plethora of experience reviewing products online. This past summer, I worked as an editorial intern at The New York Times Wirecutter on the Sleep & Appliance team. Over the summer, I contributed research and reporting to sleep product guides, assisted with fact-checking and data gathering, and gained insight into the collaboration between editors and writers. I also pitched and wrote my own short-form piece: an ode to my beloved sleep mask! Working in one of the most influential and fast-paced newsrooms in the country gave me invaluable exposure to the full lifecycle of editorial production, from pitching to writing to editing to publication.Additionally, I am the founder and president of VeriWell, the first social wellness community for college students, and the Editor in Chief of our Substack, where we cover health, wellness, fitness, and CPG from a Gen Z POV. By consistently promoting this work on LinkedIn, I have developed a strong intuition for what makes people stop scrolling and engage with content!Furthermore, I am currently an intern at Express Checkout, a media company covering the latest news and trends across CPG, eCommerce & retail. In this role, I contribute across the full editorial process for our newsletter (13K+ subscribers) and Instagram (54k+ followers), while also writing all LinkedIn content. I am extremely comfortable on social media. In my role as a Business Development Associate at Movemint, I am responsible for engaging with other accounts on Instagram and LinkedIn. Additionally, I have gained a lot of experience on social media through managing VeriWell’s social media presence across IG, LinkedIn and Substack.Lastly, I have written product reviews for Elavi and Bala through Home from College gigs.

I ensure that my reviews are honest and helpful by making sure to share all my favorite and least favorite aspects of a product. Writing a review that is 100% positive and shares no criticism at all can feel forced and fake. I believe that it is very important to include a few criticisms to build trust with the reader. Additionally, I think it’s important to be as detailed as possible about myself as a reviewer so the reader can clearly understand how the product fits into my day-to-day life and the context in which I’m using it. That context: my habits, routines, and needs, shapes how I experience the product, and sharing it makes the review more relatable and useful.

I stay up to date with current social media trends by regularly scrolling on social media at all times of the day. Additionally, I love following brands that are killing it on social media and analyzing what they are doing well and how to best emulate it. Some of my favorite brands that are killing it on social media right now are Waterboy, Graza, Set Active and Brita.