I don’t have formal product development or beauty R&D experience yet, but I have relevant experience that aligns closely with these skills. As a Marketing & Promotions Assistant at Loyola, I’ve contributed to campaign planning, content creation, and engagement strategies, which required research, audience insight, and testing different messaging approaches, skills that translate directly to understanding consumer behavior and product-market fit. Additionally, in my ambassador and marketing coursework roles, I’ve analyzed data and trends to inform recommendations and improve engagement, which mirrors the research and iterative mindset used in product development.

I think the most disruptive beauty products right now fall into two major categories: skinimalism and beauty-tech hybrids. Skinimalism is moving consumers toward fewer, multifunctional products that deliver both skincare benefits and immediate cosmetic rewards. We’re seeing foundations infused with serums, lip oils that treat while they tint, and makeup that blurs the skincare line. It is your skin but better. At the same time, beauty and tech convergence is changing how people discover and use products. From the use of smart LED devices from the comfort of your home to AR try-on tools that let customers instantly visualize looks. These two trends show that consumers want products that are simple, effective, and innovative. For Fazit, this is a huge opportunity. Their patches already sit at the intersection of skincare and expressive makeup, so leaning into hybrid functionality is key.

Yes. While I haven’t worked directly in a sales department, I do have experience analyzing data in ways that translate well to understanding sales performance. Through my marketing coursework and projects, including a Tableau data visualization project where I analyzed multi-year trends, I’ve learned how to interpret data, identify patterns, and turn insights into actionable strategies. In my Athletics Marketing role, I also look at engagement metrics and campaign performance to understand what drives attendance and fan behavior. Those experiences have taught me how to break down numbers, spot what’s working, and adjust strategies accordingly.