I’d create a social show called “Binge & Bite,” where each episode pairs a popular binge-worthy show or movie with the perfect snack lineup. For example, watching Stranger Things? Go for retro snacks. Bridgerton? Fancy tea-time treats. Love Is Blind? Messy, emotional snacks only. It could be short-form (like Reels or TikToks), with fun segments like “Snack the Scene” (recreating a scene with snacks), “Snack Swap” (trying weird snack combos from fans), and “Midnight Munchies” (late-night reviews with chaotic energy). Viewers could comment their snack/show pairings, making it super interactive and community-driven.

One of the most creative things I’ve done is starting a faceless Instagram page called “shreksistential,” where I mix Shrek-inspired wisdom with cozy aesthetics and late-night thoughts. It’s playful, relatable, and oddly comforting. I designed all the posts myself using Canva, added my own quotes, and even planned out a posting schedule to grow engagement. It was a way to be creative, express myself, and connect with others—all without showing my face. It taught me how to blend humor, branding, and consistency, which is something I’d bring into any ambassador role.

Several brands are winning at social right now, but a few stand out because they really know how to engage their audience and build community. One example is Glossier. They’re great at making their followers feel seen by constantly reposting user-generated content and keeping their tone relatable, not overly salesy. Another is Duolingo—its TikTok strategy is wild but brilliant. They lean into humor and trends, and their mascot has basically become a pop culture figure. I think brands like these succeed because they don’t just push products—they create a personality and give people a reason to follow and interact with them. They also encourage everyday users to share their own content, which builds trust and excitement naturally.