I’d highlight the vegan beauty brand’s story—how long they’ve been in the industry, their mission, and what makes them stand out. I’d create educational and aesthetic content showing the benefits of vegan products, partner with conscious creators, and use social challenges or UGC to get people talking and sharing their experiences.

I’d engage the community by creating authentic, fun content that teaches and excites viewers about Pacifica Beauty’s retail launch—like a “come with me to get…” video highlighting Pacifica’s new life on the shelves and the in-store experience. I’d encourage followers to check out the products in person and join the excitement around the launch.