I’d bring humor and energy by creating quick, relatable content that shows Trevi in real student life. I’d jump on trends with timely sounds and formats, remixing them into hydration moments—think “day in my life” on campus, study glow ups with a Trevi break, gym check ins, and “refill with me” ASMR. I’d pair witty captions with playful edits, add friend cameos for social proof, and encourage duets or stitches for simple challenges like Trevi Tuesday check ins. The mix of trend driven formats, authentic scenes, and community participation keeps hydration fun, fresh, and easy to share.

I’d focus on building awareness through authentic, peer-driven marketing. First, I’d host small sampling pop-ups at high-traffic spots like the gym or student center to let students actually taste the product. I’d collaborate with fitness clubs, intramural teams, and wellness orgs to create content around performance and recovery, tagging both Trevi and the orgs to boost reach. On social, I’d mix lifestyle reels and quick “electrolyte hacks” that show how the drink fits into daily routines—after workouts, during study sessions, or between classes. Combining campus events with social storytelling makes the brand feel both relevant and essential to student life.

I’ll make hydration part of campus culture with quick reels, stories, and collab posts that show Trevi in real moments between classes, at the gym, and during study sessions. I’ll partner with student organizations to host hydration stations, run simple challenges like Trevi Tuesday check ins, and cross post on their pages to reach new circles. Behind the scenes clips and peer features will keep it authentic, fun, and easy to share.