I would obviously start by serving it at different events for students and faculty to try, but also try serving it at our campus convenience stores as well. I think it would also be cool to have a tasting event in the dining hall where students can see if they enjoy the product firsthand

I love to use my social media to share about my life to the online community. I think that having an accessible link on my pages is obviously important. But also, I would include it into my DIMLs and other videos that I make at school to show that I am also regularly using and enjoying the product. I mostly film URichmond related content, so it would be easy to incorporate.

I am a part of Tri Delta, Richmond Mock Trial, and the Sirens (all female acapella). I am also a Campus tour guide! I think it would be awesome to collaborate with my sorority during recruitment week to promote Saint James and Tridelta! It would attract a ton of PNMs and also spread the word about Saint James to my sorority (the biggest greek org. On my campus). Even potentially collaborating with the office of admissions! There are a ton of students at Admitted Students Days and campus tour days so serving the drinks at those events would be super cool.