Duolingo absolutely nails it on social media through its unapologetically quirky, chaotic, and highly engaging content. One of their most talked-about campaigns this year was when they “killed off” their own mascot, Duo the Owl. That bold move sparked over a billion organic views and massive engagement across platforms,a masterclass in humor, surprise, and cultural savvy. The brand consistently leans into memes, trending formats, and playful commentary, a strategy that's earned them a loyal following who can’t wait to see what Duo will do next!

What makes social media content engaging to me is when it feels authentic, relatable, and visually dynamic. I’m drawn to content that tells a story, whether it’s a quick behind-the-scenes moment, a clever transition, or a post that sparks conversation. Engaging content goes beyond looking polished; it makes you stop scrolling because it feels real, relevant, and interactive. I believe the most impactful posts are the ones that connect emotionally while also delivering value, whether that’s inspiration, entertainment, or education.

Yes! I live next to Malibu and Laguna Beach, which are 2 of the most iconic/beautiful beaches in California!