My process for creating short-form videos that perform well is very test-and-learn focused. 1. Research first (what’s already working) Before filming, I’d spend time analyzing: Top-performing videos in the gut health / IBS / wellness niche Hook styles that stop the scroll Common comments (what people are confused about, struggling with, or curious about) I’d look for patterns in structure — pacing, captions, storytelling style — and adapt proven formats rather than reinventing everything. 2. Strong hook (first 1–3 seconds) I prioritize the hook because retention is everything on TikTok. I’d start with: A bold statement A relatable POV Or a curiosity-driven line If the first 3 seconds don’t create emotion or curiosity, the video won’t perform. 3. Keep it authentic and conversational Especially for Balloon, I’d avoid scripted, ad-like language. I’d film in a diary-style, “FaceTime with a friend” tone — real experiences, real tracking, real reactions. That builds trust, which is huge in health content. 4. Clear structure Most videos would follow: Hook → Relatable problem → Personal experience → Insight → Soft mention of Balloon No hard selling — just storytelling. 5. Analyze and iterate If a video underperforms, I’d review: Was the hook weak? Did I get to the point fast enough? Was it too long? Was it relatable enough? Then I’d adjust the next video accordingly. I’d also test different angles on the same idea (for example: emotional angle vs. educational angle). 6. Consistency + Volume Posting daily allows for fast feedback. The goal isn’t one viral video — it’s compounding learnings and improving quickly.

1. POV / Relatable Hooks These perform well because gut issues are common but not openly discussed. “POV: You thought being bloated 24/7 was just normal.” “Why did nobody tell us this about constipation?” “Girls with IBS… this changed everything for me.” “If you have ‘mystery stomach aches,’ watch this.” 2. Curiosity / Pattern-Reveal Hooks Since Balloon is about tracking patterns, I’d lean into that insight moment. “I tracked my poops for 7 days and here’s what I learned.” “I didn’t realize THIS was causing my bloating…” “The one thing I noticed after logging my symptoms daily.” “Turns out it wasn’t dairy.” These create a knowledge gap that makes people stay to watch. 3. Honest Diary-Style Videos More authentic, UGC-style: “Day 5 of actually tracking my gut health.” “Things I wish I knew before ignoring my digestion for years.” “Living with IBS in your 20s…” These feel less like ads and more like personal sharing. 4. Light Humor (Very TikTok-native) Gut health can feel awkward — humor makes it shareable. “Normalize talking about poop.” “My stomach after I eat something ‘safe.’” “IBS girlies, assemble.” In the first week, I’d test multiple formats (POV, storytelling, humor, educational) and track: Hook retention (first 3 seconds) Watch time Comments (especially people sharing similar experiences) Then I’d double down on the format that creates the most saves and comments, since that usually signals strong resonance in the wellness niche

Although I haven’t worked professionally as a content creator yet, I’ve studied and actively consumed a lot of short-form content in the wellness and gut health space. One type of video I’ve noticed performs really well is relatable “POV” or storytelling-style content.If I were to describe a video concept that would perform well, it would be something like:Hook (first 3 seconds):“POV: You thought bloating was normal… until you started tracking it.”Then I’d show quick clips of:Feeling bloated after certain mealsLogging food + symptoms in the appRealizing patternsA subtle emotional shift like “wait… this makes sense now”I think a video like this works because:It starts with a strong, relatable hook (bloating and IBS are very common but not always openly discussed).It feels personal and vulnerable rather than like an ad.It taps into curiosity — people want to understand their bodies.It offers a solution without being pushy.I understand that on TikTok, authenticity, storytelling, and strong hooks matter more than high production quality. Even though I don’t have professional experience yet, I’m very comfortable on camera, genuinely interested in wellness, and excited to learn quickly and test different formats to see what resonates.