With social media growing continuously, beauty has a larger place in our society. No longer are we only looking at early 2000s models and their luminous skin, or aging women and their aging concerns, but we are branching out to reach those who have skin concerns, those that do not, those that only care about glam, and others outside of our common perception of "beauty enthusiasts." With the potential of uplifting and empowering people from all walks of life, the beauty industry now has a set place at the table, one larger than ever before. The possibilities are endless, beginning with meeting all kinds of people to bonding with those one would have never expected.