One thing that brands can do on TikTok to appeal more to Gen Z is interacting with the same trending videos that they do and incorporating it into their own content. Gen Z responds to brands that laugh with them at the micro-trends that have not reached adults, because it resonates with them when a brand understands trends that they find funny or relatable.

A website that I think could be improved is Amazon. Although Amazon is commonly recognized for its efficiency, this notion is generally in regards to shipping. Shopping on amazon has always been difficult because there are so many different options that often are repeats of the same product or do not match the criteria of what users are searching for. Also, many products do not have reviews which makes it hard to know what the quality of the product will be like. In order to make the experience more enjoyable for myself, Amazon could incentivize leaving product reviews with Amazon discount codes. Also, duplicates of the same product should be either removed or grouped together so users can compare prices instead of seeing repeats of the same product. Also, Amazon could have different departments that cater to specific demographics so users can browse products that are more relevant to them.

My favorite brand right now is Ethique because they are extremely ecologically conscious, charitable, and sell quality products with natural ingredients.