Interview Questions
Tandem
Social Media Audit & Optimization Assistant

Which social media platforms do you use most often, and what do you like about their setup or analytics tools?
I mainly use Snapchat because of how easy it is to message using their interactive user interface, and I use TikTok a lot too, because of their engaging short-form content, and YouTube for their long-form videos
Tandem
Social Media Audit & Optimization Assistant

What tools or strategies do you recommend for optimizing engagement across platforms?
Optimizing engagement across multiple platforms requires a strategic mix of dedicated tools and tailored content strategies. You can't just copy and paste content; you need to leverage the unique features of each channel.but i would consider this approach
A single dashboard for scheduling, publishing, and managing the unified inbox. This ensures you post consistently at optimal times and respond promptly to all comments and DMs across Facebook, Instagram, X, and LinkedIn, which algorithms reward heavily.
Ensures consistent branding (logos, color palettes, fonts) while allowing you to quickly re-size and format visuals (image, video, carousel) to meet the unique specifications and aspect ratios of each platform (e.g., 9:16 for TikTok/Reels, 1:1 for Instagram feed, 16:9 for YouTube).
Tandem
Social Media Audit & Optimization Assistant

If something isn’t working properly (for example, Instagram posts aren’t sharing to Facebook), how would you approach diagnosing the issue?
Confirm Intent: Verify with the user they explicitly enabled the "Share to Facebook" toggle before posting, as the setting can be forgotten or reset.
App Health: Advise the user to update both the Instagram and Facebook apps to the latest versions. Outdated apps often contain integration bugs.
Session Refresh: Instruct the user to log out and log back into both apps (Instagram and Facebook). This refreshes the session token and clears minor corrupted data.
Test Environment: Ask the user to try posting from a different device (if available) or via the Meta Business Suite desktop tool. This helps isolate the problem to the mobile app vs. the account linking.







