I have not yet, but I’m really excited to make Valentine’s Day based content! I believe that seasonal moments like vday are perfect for sharing stories and creating connections and memories with an audience.

I would connect with a cozy, self-care audience by leaning into warm and aesthetically pleasing visuals like soft lighting, warm blankets, relaxing night time routines, spending time in bed, etc. I think that focusing on that kind of slow-paced calm enviroment can make the product feel like a natural part of that experience. It will come off really genuine and have audiences be able to relate instantly.

For Valentine’s Day, I would focus on my already planned cozy self-care day at home and showcase Scentmatch as part of that routine. Whether it's me relaxing in bed, eating chocolates, bundling up in covers and watching rom-coms, the content would highlight how using ScentMatch can add that cherry on top by setting the mood and making the event feel special, even if spent alone.