hrough short TikTok and Instagram videos, I’d show the transformation from everyday outfit to “main character” prom look, using trending sounds and captions like “Which movie character are you going to prom as?” This approach taps into nostalgia, self-expression, and imagination, helping shoppers emotionally connect with the dresses by seeing themselves as the star of their own movie night on prom night.

I would create content that connects emotionally with prom goers and Gen Z shoppers by turning each dress into a story they already love and relate to—using movies and pop culture as inspiration. Each dress would be paired with a recognizable, relatable movie moment or character (for example, a pink gown inspired by Legally Blonde or a dreamy dress inspired by The Princess Diaries).

TikTok is the most effective social media platform for product promotion because it allows brands to connect with audiences in an authentic and creative way. Its short-form video format makes it easy to showcase products through tutorials, reviews, and trends that feel organic rather than overly promotional. TikTok’s algorithm also helps content reach new audiences quickly, giving even smaller brands the opportunity to go viral and drive strong engagement and sales.