Interview Questions
Sousa
Social Media Specialist for Wellness Drink

How do you think about the difference between content that builds a brand vs. content that drives a purchase?
Brand content shapes how people feel about you before they're ready to buy, it creates a sense of identity and trust around your brand. Purchase content removes any doubt about buying at the moment of interest for the viewer.
Sousa
Social Media Specialist for Wellness Drink

If you had to create one piece of content for Sousa this week, what would it be and why?
It would be an infographic comparing Sousa to other popular and well known supplement brands showing that what you guys are doing is new and creative and can actually be a better purchase that the bigger brands.
Sousa
Social Media Specialist for Wellness Drink

How would you increase engagement for a new Supplement brand on social media?
I would make videos with the hook, "getting myself jacked before summer", and then do like a day in the life style video where you mix/ take the supplement towards the begging of the video and once again at the end to keep viewers hooked.


