Content that builds a brand focuses on credibility and long-term investment. On the other hand, content that drives a purchase works to create an immediate need for the product during the 15-60 second social media video posted.

I would create a TikTok video of me that highlights a few seconds of me working out in the gym, but that mainly focuses on my recovery as someone who believes this is the most important part of your workout. I would curate this video in a style that captures my routine and how Sousa is implemented.

I would increase engagement for a new Supplement brand on social media by including consumer engagement and feedback, as to better connect with my audience. I would also post with the right text and captions to target specific groups of people. For example, in this case, videos could be made with this product that are related to health and the gym, in which I would target this demographic.