Yes

If hired, I would start by immersing myself in Deep Blue’s brand identity—its purpose-driven mission, sustainable focus, and adventurous lifestyle message. From there, I’d build a monthly content calendar with a balance of trend-driven videos, authentic storytelling, and community-focused pieces. For example:Fit checks & product showcases: Showcasing clothing in creative, relatable contexts (daily outfits, travel moments, behind-the-scenes styling).Mission-driven storytelling: Short videos highlighting the brand’s sustainability impact, like pulling plastic from the ocean, to connect emotionally with viewers.Trend-based & experimental content: Leveraging TikTok/Instagram trends, remixing them to fit Deep Blue’s voice, and testing new formats to keep content fresh.Community engagement: Sharing user-generated content, responding to comments, and creating challenges that encourage the community to participate and share their Deep Blue story.My approach would focus on consistency (30 videos per month), creativity, and adaptability—ensuring content is not only visually engaging but also aligned with Deep Blue’s values. By combining aesthetic appeal with meaningful storytelling, the goal would be to build a loyal community, increase awareness, and expand reach to new audiences.

While going viral can bring short-term attention, I believe building consistent community engagement is more important for long-term success. Virality can fade quickly, but a strong community creates trust, loyalty, and repeat interactions. By consistently engaging with followers—through authentic content, meaningful conversations, and responsiveness—a brand develops deeper relationships that lead to sustainable growth. A viral moment is valuable when it happens, but a committed community ensures the brand stays relevant and supported over time.