Yes, I definitely gravitate towards products with clean ingredients and highly value transparency from brands regarding their ingredients. Clean ingredients often mean fewer chemicals, additives, and processed elements, which can be better for overall health. Avoiding harmful substances like parabens, sulfates, and artificial fragrances is important to me, especially in skincare and food products. Products formulated with natural and sustainably sourced ingredients tend to have a lower environmental footprint. Supporting brands that prioritize eco-friendly practices aligns with my values of sustainability and conservation. When brands are transparent about their ingredients and sourcing, it often indicates a broader commitment to ethical practices. This includes fair labor practices and animal welfare, areas I deeply care about. Transparency fosters trust. When a company discloses its ingredients and processes openly, it builds my trust in their products and brand. This transparency makes me more likely to become a loyal customer