I’d create a playful, day in the life video where I “check in” with the Bitepal raccoon throughout the day as my food buddy—tracking my meals, getting cute reactions, and ending with a summary of how it helped me stay mindful without pressure. The goal is to show that nutrition tracking doesn’t have to be boring—it can be fun, aesthetic, and supportive, especially with an app that speaks Gen Z’s language.

I created a TikTok pointing out a funny slip-up in the Twilight saga, which resonated with Gen Z’s nostalgia and humor, earning over 18 million views and sparking tons of engagement. It showed me how tapping into pop culture moments can really connect with younger audiences.

I stay up-to-date by actively following popular creators and trending hashtags on platforms like TikTok and Instagram, regularly engaging with new content, and participating in online communities where Gen Z conversations happen. This helps me understand what resonates and keeps my content fresh and relevant.