I'd get to know my client and pick up their speech patterns, so that when I'm editing their script, I write it in their voice and speed, to retain their authenticity.

After all, the brand is based on the spokesperson and all they have to do is speak the truth and speak it powerfully. My editing will be the microphone to project that voice to the people.

I will start with a engaging hook, such as show them how using My WellNest made me so much more attractive, to glue their eyes to the screen.

Even having a higher pitch can give a subtle impression of excitement over these revelations, which would encourage viewers to stick around and see the hype.

Close-ups of the skin before and after to visually show the improvement (show and not tell) will do wonders too.

I like to research new editing effects in my editing software (I use Davinci) which can accomplish the desired visual effect I want, learn them and apply it to my latest video.

I have been doing this repeatedly to constant improve the quality of the videos which I produce. An example would be emulating the Smash Bros character sequence in my latest game jam video.