For a spring launch on campus, I'd concentrate on vibrant and visually appealing campaigns. Utilizing eye-catching outdoor advertisements near high-traffic areas, collaborating with local influencers for spring-themed content, and organizing pop-up events with interactive elements could generate excitement. Additionally, running contests tied to spring activities and partnering with campus event organizers would help tap into the seasonal energy.

For a fall launch on campus, I would focus resources on engaging campus influencers and student organizations. Collaborative events, sponsored by Poparazzi, would create buzz. Additionally, leveraging targeted social media ads and partnering with campus clubs aligning with Poparazzi's ethos would help maximize visibility and user adoption.

A "Poparazzi Challenge" could be a compelling concept. Encourage students to showcase their unique personalities and interests through creative photos, fostering a sense of community. The challenge could include themed weeks, such as "Study Spot Tuesday" or "Foodie Friday," sparking excitement and diverse content on Poparazzi.