Margin is a company that prioritizes quality and efficacy. It's innovative, but classic. It appeals to a consumer base that values and appreciates simplicity. While skincare has traditionally been best suited to a brick and mortar store, I think Margin would flourish in an online store. The modern consumer that Margin caters to wants the ease and flexibility of online shopping. I see Margin thriving on the website Soko Glam — the beauty site run by the Korean beauty blog Klog. Here, Margin would exposed to real skincare enthusiasts. This site is filled with new brands and so Margin wouldn't be overlooked amongst hundreds of huge-name brands. Not to mention, Soko Glam lacks a niche for skincare catered to men. Furthermore, the trend of 10-step Korean skincare is dying out as people want a return to simple ingredients and basic routines as their lives becomes busier since the pandemic. Margin would serve as their simple, but effective answer. Not to mention, this would expose Margin to the incredibly large Korean skincare consumer base.